“The Spirit of the Lord is upon me, because he hath anointed me to preach the gospel to the poor; he hath sent me to heal the brokenhearted, to preach deliverance to the captives, and recovering of sight to the blind, to set at liberty them that are bruised,” – Luke 4:18

Evangelism is from the Greek words “kerygma euangelion” which mean to preach/ proclaim the good news of Christ.

When evangelism is mentioned, the first picture comes to some minds is that of an individual sharing a church flyer. The next picture could be someone preaching on the road with a microphone or public address system.

However, evangelism is different from marketing. This is because the gospel we preach “…is the power of God unto salvation to every one that believeth…” (Romans 1:16).

This good news is a message of the abundant sacrifice of God for all men. It also tells of the satisfaction that Jesus gives, much more than the fleeting pleasure of wealth, sex, drugs or power.

Although the intention for evangelism is usually centered on winning souls to Christ, it is important that we evangelize the right way.

First, we must take time to study the Bible so we can preach the truth and answer questions correctly. (II Timothy 2:15).

Jesus showed outstanding knowledge of scriptures with His responses to the questions asked by His disciples and the Jewish leaders.

It should be no different for us. Rather than shy away from certain topics, we should learn about them so well that we can prove the supremacy of the gospel through their incoherence or inadequacy.

Next, we should get to know the people we want to evangelize. Paul keenly observed the devotion of the people in Athens before preaching to them. (Acts 17:16-34). His observations gave him an entry point to intelligently share the gospel. By the time he was done, the seed was planted in their hearts and some believed on the spot!

Notice that he did not antagonize them. Instead, he used what they were already familiar with as engagement tool for presenting the gospel of Christ. Dear believer, your job is simply to tell them what Christ has done for them.

In doing this, we must also learn to be friendly, show genuine care and concern for people.

Lastly, pray for their souls. Prayer is a crucial part of evangelism and must not be neglected. It will interest you to know that prayer even makes evangelism easier because it prepares the hearts of the people for the word and removes all hindrances to their conversion. (II Thessalonians 3:1)

Above all, preach the gospel with diligence and boldness. Don’t be silent; lend your voice to the spread of the truth.

Friends, the message you have can save the lost. Share it the right way.